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What it changes for you
In practical terms the commercial arrangement changes nothing on the reader's side: the same offer, the same terms, the same cashier. On our side, the arrangement is the reason this site exists at all — writing and maintaining a review of this depth is paid work, and the alternative to affiliate funding would be either a paywall or a reliance on sponsored content, neither of which is better for the reader. We think it is better to say so plainly than to pretend the site is a hobby.
What the arrangement does not change is editorial. A brand that pays us commission does not get a softer review for it, and a brand that pulls out of the programme does not get a punitive one in return. The scoring rubric on the methodology page is the same for every operator, and the editor is empowered to publish a review that costs the site referral revenue if the facts call for it. Readers who think a specific line in a review reads like a paid-for softening are invited to flag it with evidence; corrections are made publicly rather than quietly.
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Regulatory note
This site is an informational and affiliate marketing resource. It is not a licensed gambling operator and it does not act as an intermediary in any wager. All gambling takes place on the operator's own site under the operator's own licence; the licence number and the relevant regulator are stated in the operator's footer and summarised on each of our reviews. The site complies with the Advertising Standards Authority's non-broadcast code on gambling marketing — in particular, we do not target the content at anyone under eighteen, we do not imply that gambling is a way to solve financial problems, and we do not promise outcomes that depend on chance.
Under the Gambling Commission's advertising rules, every page that promotes a specific offer is required to show a safer-gambling signpost (BeGambleAware.org and the 18+ mark) and to state the key terms of the offer rather than hiding them in small print. Those requirements are met on every review page on this site. A reader who believes a specific page on this site falls short of the advertising code is invited to flag it with the editor; the same code gives the Advertising Standards Authority the power to require the page to be amended or taken down, and we will cooperate with any such ruling.
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How we earn
Otaku Play (the review site) is funded by affiliate commissions. When a reader clicks a link marked as a sign-up link on this site and goes on to open an account at the operator and make a qualifying deposit, the operator pays us a referral fee under a standard affiliate agreement. The fee is paid by the operator out of its own marketing budget; it does not come out of the reader's deposit, winnings or bonus. We do not take money from readers directly, we do not run paid rankings, and we do not accept payment to raise a review score or to remove a critical paragraph. The affiliate agreement is a standard one in the UK gambling market and the mechanics will be familiar to anyone who has worked in the sector.
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Pricing note
The deposit minimums, bonus amounts, wagering requirements and withdrawal limits a reader sees on the operator's site are not changed by the fact that we are paid for the referral. The link on this site is a tracking link that lets the operator attribute the sign-up to us; the account that is opened is identical to one opened by typing the brand's URL directly into a browser. There is no "affiliate price" and no "affiliate bonus" — the welcome offer we describe is the same one a reader finds on the operator's home page, and the terms attached to it are the operator's own standard terms. If the operator ever ran an exclusive bonus for readers of this site, it would be labelled as such and the terms would be published alongside the standard offer so the two could be compared.